How do you get candidates excited about a career in finance at Verizon? Start by changing the narrative from number cruncher to data storyteller. Then, bring it to life through an online experience that delivers diverse, highly relevant content designed to engage and inspire.
The only way to recruit the trust of the most behind-the-scenes, under-the-radar audience, is to speak their language. By creating a social campaign that acknowledged their superhero status, while still maintaining the proper air of mystery, we were able to gain the attention of the best talent in cybersecurity.