CELGENE

There are a small number of genes in all of us that are slightly different, making us unique. Creative. Innovative. Passionate. Driven. At Celgene, it’s these distinguishing qualities that make up who they are as a company. It comes through in the work they do. How that work translates into the world. And what it means for patients.

That idea became the driving force for an Employer Brand designed to speak to employees across fields and roles. It was brought to life through a new tagline, in-depth video interviews of the company’s leading luminaries, a social campaign, and fun animated shorts to demonstrate the promise and possibilities of a career at Celgene.