Seekr is not just a start-up internet technology company, it’s a brand that represents a new start for people looking for reliable information when searching the web. Using journalistic principles to score information with criteria ranging from subjectivity to clickbait, Seekr is prioritizing transparency and helping consumers live a better digital life.
To help launch Seekr across social channels and in paid campaigns, the content strategy needed to be diverse, distilling down and simplifying how the model works, as well as bringing to life the brand persona. To achieve these goals, the creative mix includes content that acts as micro tutorials, influencer spotlights and concepts designed to make emotional connections through relatable brand storytelling.