In a world where Indoor Air Quality has become more important than ever, Aprilaire is poised to become a category leader in the IAQ space, bringing consumers the promise of healthy air. But to do so, they needed to evolve the perception of Aprilaire from an HVAC company, to a heroic brand empowering everyone to breathe the fullness of life.
With this goal in mind, a multifaceted marketing strategy was executed to create emotive storytelling, designed to elevate the real-life, wellness benefits of Aprilaire products and services. From branding and organic social, to paid media and an aspirational recruitment campaign - customers and employees alike are embracing the idea that Aprilaire is Healthy Air.